In an age where the demand for content is higher than ever, and technology is advancing rapidly, it was only a matter of time before we began using Artificial Intelligence to solve our content problems. Over the past few years, there has been a rise in AI-Generated content use, with an increasing number of marketers using AI as a trusted source for basic content needs.
In this article, we will explain everything you need to know about AI-Generated content, including what it is, how it can help you, who is using it already and the pros and cons of using it.
What is AI-Generated Content?
To understand AI-Generated Content, you must first come to grips with the term ‘AI’.
In their e-book ‘Marketing Artificial Intelligence: AI, Marketing and the Future of Business’, Paul Roetzer and Mike Kaput describe AI as the umbrella term for algorithms, technologies and techniques which make machines (hardware and software) smarter. Built to self-learn and improve with the information given at hand, the primary purpose of AI is to take data-driven, repetitive tasks and make them look easy.
There is no limit to its uses and possibilities when used for marketing purposes. Some of these include:
- Gaining data-driven insights
- Addressing client questions
- Customising calls to action
- Personalising ad images and text
- Providing A/B testing alternative
- Predicting audience reactions
- Automating the content generation process
- Determining optimal times for social media posts
So, what is AI-Generated content? This is the content created by an AI tool. As of November 2022, AI has already provided content in many forms, such as short and long-form blog posts, ad copy, social media captions, website content and meta titles and descriptions. When copywriting, a marketer can find several ways to use AI, including:
- Generating topics
- Creating drafts
- Creating outlines
- Editing text
- Messaging
- Setting tone
- Beating the creative block
How is it done?
Although the days of machines generating completely original content may be coming sooner than we think, AI tools currently need information or inputs to learn and perform tasks. Inputs come in the form of structured and unstructured data that individuals manually provide to the machine.
Using AI-generated content can help marketers create personalised content feeds on their social media pages, collect data and make predictive analyses for existing marketing strategies, assist in the research and development of new content and develop interactive experiences on websites.
In their blog, WordStream listed several popular AI Generators, breaking down their uses and testing the quality of their content. Some of the tools mentioned include:
- ContentBot – an AI writing service known for writing blogs, slogans, product descriptions, ads, pitches and other popular forms of content.
- Simplified – an all-in-one content generator, including an AI text generator, AI designer and AI video creator.
- Outranking.io – a tool specialising in SEO blog content.
Who uses it?
Due to its versatility, AI-Generated is used in diverse ways across several tech giants. This section details how companies are using AI today and how it’s helping them.
- Content suggestions – Facebook, TikTok and YouTube
When we think of entertainment, we cannot miss the biggest social media and streaming services used today. Over the past few years, digital platforms have been working hard on improving their algorithms, prepping them to suggest content that will keep their users entertained and engaged.
One of the biggest platforms to make a conscious decision to switch to algorithm-based recommendations was YouTube. In their early years, YouTube recommended videos to viewers handpicked by their staff. As the world and technology continued to progress, YouTube developed an accurate algorithm that could make predictions based on each viewer’s detected interests and provide content recommendations, increasing their time on the platform.
Similarly, Facebook employs AI software for interpreting and predicting the interests of its users. Through accessing a user’s likes, location data and friends’ likes, Facebook can suggest content most likely to be enjoyed through their feature Facebook Watch.
In a discussion about content-suggesting algorithms, it is impossible not to mention the most significant player in the game – TikTok. With the founder’s background in developing algorithms for content suggestions, TikTok’s algorithm is built to consider user interactions and behaviour signals (such as video likes, video shares, accounts followed, favourited videos and content created), as well as device and account indicators (country settings, language preferences and device type).
The combination of the above factors has resulted in record-breaking growth for the platform, as millions worldwide are now scrolling through TikTok for several hours a day.
- Ad Optimisation – RedBalloon
After finding herself spending $45,000 per month on agency retainers, the founder of RedBalloon (Naomi Simson) discovered Albert – an AI solutions provider which automatically manages and optimises paid advertising. On the first day alone, Albert tested 6,500 variations of a Google text ad, finding the best possible copy and going on to optimise every single one of the company’s ad campaigns on Facebook. This not only discovered flaws in their current paid advertising strategies, but it also massively increased their ROI.
Difference between UGC and AI-Generated Content
When discussing content avenues, you might consider both User-Generated Content (UGC) and AI-Generated Content. Although they are both excellent sources of content that can take the weight off the marketers, they are vastly different.
User-Generated Content concerns itself with content created by current customers or content creators hired to create advertising content. While it may be more expensive and time-consuming, UGC creators typically produce more creative and genuine content which ranks better in search engines and helps the community aspect of your marketing strategy.
To find out more about UGC, read our latest blog.
FireTap Marketing Dubai
When it comes to content marketing, our team at FireTap Dubai know how to find the right words to tell your story. While many businesses are falling into the trap of dishing out too much content without utilising the correct data, we pride ourselves on creating content that converts.
Are you ready to take your content strategy to the next level? Contact us today!
