Content builds relationships. Relationships are built on trust. Trust drives revenue.
When it comes to content marketing, FireTap know how to find the right words to tell your story. Many businesses are falling into the trap of dishing out too much content without utilising the correct data to allow for smarter content marketing. FireTap creates content that converts.
Content is what makes the difference to success. Your content must be created with your target audience in mind, be technically correct and ensure the search engines are able to connect you with your target audience. When writing content we ensure that it is well researched, packed with relevant key words and supports your overall message and marketing strategy.
Expert content strategy tailored to your business
FireTap take the time to understand our clients and their story, we tailor the content we write your business, the services you provide and the products you sell.
Whether writing copy for your website or writing blogs on your behalf, we will deliver expertly written content that is on message every time and that presents your business in the right tone to match your unique brand and target audience.
Content Marketing
FireTap have a team of experienced writers who have worked with brands for many years to effectively and creatively tell a brand’s story that sparks conversation. We always write taking into consideration SEO, ensuring optimisation is top of our list! We can assist with a range of content creation services, including; video, webinars, podcasts, white papers, case studies, blogs, newsletters and website content.
An effective content marketing strategy not only incorporates the best practices of SEO, but can also:
- Increase ranking in search engines
- Deliver targeted web traffic to your website
- Improve lead, conversion rates and ROI
- Create an email database
- Grow social media and gain following
- Increase brand awareness and trust
Our Content Marketing Services
FireTap can help you deliver targeted brand messaging that effectively promotes your business and its services, whilst ensuring that your pages are optimised and relevant. We create content for people, not robots.
Our service includes using the best marketing tools on offer to complete a detailed competitive analysis allowing us to identify where content is missing. This helps us to generate valuable and innovative content that is fully optimised and written to entice the reader.
We also offer several other editorial content marketing services, either as one-off productions or as fully managed campaigns for:
- Digital marketing campaigns and business materials
- Print marketing campaigns and materials
- Blogs and articles
CONTENT MARKETING IS A COMMITMENT,NOT A CAMPAIGN
FireTap have a diverse range of clients, providing us with a unique perspective into the various sectors we work in. This ensures we are able to deliver a depth of knowledge unrivalled in the marketing and advertising sector.
The main focus of content marketing is not to sell but rather to inspire confidence and brand loyalty amongst your target market. FireTap Marketing understands that creating high quality content and using data to distribute it effectively, is one of the most efficient ways to gain trust from prospective customers – it all boils down to providing valuable, insightful and engaging content at the right time, in the right place. We create and promote content that gives you increased brand value, site authority whilst engaging and retaining your audience!
With over 15 years of industry experience, we know how to create content that inspires not only brand love, but conversions too. FireTap take the time to understand our clients and their story, and tailor our content marketing services to your business needs. Whether its full content management or a one-off campaign, we do it all!
Want to enquire about our services? Contact us below!
Let’s Socialise
As you can tell, we like to talk. Give us a call, or complete the enquiry form, we’d love to hear about your business and let you know how we can help achieve your marketing goals and provoke conversation about your brand!
